I love telling stories and helping my clients to tell theirs. Pet topics: travel, psychology, online business, health & wellness, consumer tech... and I'm always open to something new!
Everybody Consulting
I wrote copy and case studies for the EVERYBODY CONSULTING website. They're a global team of world-renowned experts in body image, appearance diversity and mental health. They help purpose-driven brands and organisations deliver projects that drive social change and improve lives and well-being, particularly for women, girls and gender-diverse people.
Hinkler: Self Care
For Australian publisher Hinkler's Elevate series I wrote copy for this 96-page book on creating a self-care practice with new habits and rituals to nurture the mind, body and spirit.
Professor Phillippa Diedrichs
I wrote the website copy for Professor Phillippa Diedrich's new website. She is a Professor of Psychology and body image and mental health expert based in Bristol, UK. She's passionate about creating a world free of restrictive beauty ideals, gender norms, and appearance stereotypes, where no one - particularly women, girls, and gender-diverse people - is held back by appearance concerns, pressures, and unjust systems.
Hinkler: The Power of Plants
For Australian publisher Hinkler's Elevate range I wrote copy for this 96-page book on The Power of Plants – the perfect guide for every plant parent.
APA Monitor on Psychology: Putting the person before the performer
William Parham leads a new National Basketball Players Association initiative that puts players’ mental health and wellness on center stage. APA Monitor on Psychology - April 2019, Vol 50, No. 4.
How To Support Your Partner With Skin Cancer
When someone you love has skin cancer, it launches you both into a whole new world of medical jargon, appointments, procedures, uncertainty and worry. My own skin cancer experience, with melanoma, was a roller coaster ride not only for me but my lovely husband Gareth too. Learning how to support your partner might take some time.
As a skin cancer newbies, it took us a while to figure out how best to support each other through the journey. Everyone’s story will be different, but I wanted to sh...
APA Monitor on Psychology: Help for emotional eating
Haica Rosenfeld uses a blend of mindfulness and other nondiet, evidence-based approaches to help women adopt attitudes and behaviors that support health. APA Monitor on Psychology - November 2018, Vol 49, No. 10.
APA Monitor on Psychology: 5 Questions for Adam Alter
The social psychologist explains the psychological and physical factors that make technology so addictive and how to break the cycle. APA Monitor on Psychology - July/August 2017, Vol 48, No. 7.
Things I learned from 11 trips to Weight Watchers
Why Weight Watchers' plans to offer a free program to teens is deeply problematic - perspective from a teenage WW frequent flyer.
APA Monitor on Psychology: Jogging happy memories
At Facebook, researcher Artie Konrad helps bring the user’s voice into the company’s “Memories” feature. APA Monitor on Psychology - March 2019, Vol 50, No. 3.
APA Monitor on Psychology: Helping our older veterans
Michele Karel is helping the Department of Veterans Affairs meet the mental health needs of aging veterans. APA Monitor on Psychology - December 2018, Vol 49, No. 11
Asana or Trello? Nope. We Love Apple Notes!
As digital businesses, we’re not short of options when it comes to productivity and project management tools for running an online business. Here's why we've rejected them all for... Apple Notes.
5 reasons you need an email nurture sequence… and what to write about
What better way to honour a new subscriber than by giving them a nice warm welcome? A nurture sequence is a great way to build trust and establish credibility with your subscribers and give them a whistle-stop tour of you and your brand, your values, and how you can help them...
A Melanoma Called Wally
His name was Wally. He was a small mole on my left forearm, two inches above my wrist. My husband Gareth had given him a name. “When are you going to do something about Wally?” he said one day, “I don’t like the look of him.” SkinCancer.net - August 2018
5 reasons you need a newsletter… and what to write about
While social media platforms have come and gone over the years, the email newsletter has stayed the course…